Social media traffic is a boom in today’s internet. Most of the bloggers rely on social media traffic since it is the best source to get a couple of hundreds to thousands of visitors on your blog within a day. Well despite the potential to get a quick hits to your blog in the quickest time, relying completely on social media traffic is a big FAIL in terms of achieving any long term traffic goals or internet marketing. Why ?? The reasons are but not limited to..

• Unreliable Traffic

  There is a good amount of traffic that may be lead to your blog through social media webistes liek Digg and StumbleUpon. But is it reliable? Till when will you be getting the same amount of traffic? Next Week? Next Month? is it possible that every post you write reach the front page of Digg or StumbleUpon

• Short Term Traffic

  Social media traffic is against the clock. It exists for a very short period. One might see thousands of visitors at one instant of time and then there would be no traffic at all.

• Lots of Efforts

  Well you need to do a lot of hard work to get traffic from social media websites. Creating a network of friends with same interests out of a pool of users is a big task. You need to be active on all the social networks. When people (mostly friends) gives you a hit on a social media website means that they are looking for the same from you. You always need to write new and fresh content that can be submitted

• High Bounce Rate

  Visitors from social media websites have a relatively high bounce rate. Almost 75% of the visitors just bounce back from your website within 3 seconds. its worth not having those visitors so that you can save your server’s resources and bandwidth.

• Unresponsive Visitors

  Even if the visitor stays back to your blog and reads your article. The next thing they do is don’t look for further articles on your blog. The can simply click the “Stumble” button and move next. This means that they have no interest in your other posts and you may get no clicks on your ads as well. A real time example is that my CTR of visitors from search engines is around 1~4% where as the CTR from social media traffic is approximate 0.08%

• Server Unreliability

  This would be a great issue if you are running your blog on a shared hosting. Which most of us do. Social media traffic comes in clumps. Coming onto a front page of Digg also called as “Digg Effect” means you can expect atleast 20,000 visitors in a couple of hours. Since the resources alloted to each website on a shared host is very limited (usually 200Mhz CPU and 32MB RAM), most shared hosts will shut down you blog for a while if you receive such a kind of traffic. If you are looking for a reliable webhost for your blog then check out WPWebHost

• Marketing on Social Media is a Big NO NO

  In terms of ROI advertising on social media is a BIG FAIL. Advertising on social media traffic is usually on a pay per impression basis, even if its on a pay per click basis, at a 75% bounce rate it is a bad idea to advertise on a social media website.

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